Massellaz SA is a service company focused on assisting André Hoffmann and his family achieve their ambitious goals and impact in areas of education, business organisations, innovative startups and nature-focused NGOs.
“As a custodian of both a family business and a set of deeply held values, I believe in redefining success beyond short-term gains. True prosperity stems from a balanced approach, one that respects nature, nurtures human potential, and embraces innovation for a better future.
Business must evolve beyond profit-making to become a true force for good. By bridging worlds, finance and sustainability, business and academia, leadership and purpose, I aim to accelerate the transition towards a world where businesses and society thrive together.”
André Hoffmann
Discover more about André’s projects and passions here and read more about his mission in his new book, The New Nature of Business – now available for purchase with worldwide shipping.
André believes in the power of education to foster new leaders and leadership. He also support projects that promote a nature-positive economy and impact measurement.
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Hoffmann Global Institute for Business and Society at INSEAD In 2018, my wife Rosalie and I endowed the Hoffmann Institute at INSEAD, my alma mater, to explore issues that lie at the intersection of business and society. Our aim is to equip business leaders and decision makers with tools and frameworks that deliver positive outcomes for business, communities, people and our planet in line with globally agreed sustainability goals. One tangible result of the Hoffmann Institute is that in the new INSEAD MBA curriculum, students learn about sustainability in every core course, as well as in their final capstone project.
Enterprise for Society Center The Enterprise for Society Center (E4S) is a joint initiative of three Lausanne-based higher education institutions: IMD, EPFL and the University of Lausanne. It aims to build bridges between academia, business and civil society in order to tackle the great challenges of our time. My engagement at E4S focuses on advancing the nature agenda. Our first project studies the ecosystem services of wetlands, and particularly their capacity as carbon sinks.
Geneva Graduate Institute Established in 2024, The Hoffmann Centre for Global Sustainability (HCGS) builds on the legacy of the Center for International Environmental Studies (CIES). The HCGS is a leading research and policy hub in Europe, promoting integrated sustainability that is both nature-positive and socially equitable. It advances research on the interactions between natural, economic, social, legal, and political systems, driving global sustainability for a peaceful and equitable world.
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Roche Roche is a Swiss multinational pharmaceutical company, founded by my great-grandfather Fritz Hoffmann-La Roche in 1896. It remains one of the largest, most impactful, and most environmentally conscious healthcare companies in the world today, specializing in diagnostics and specialized medicine. We are proud to continue to steer the company as family owners, something I contribute to by representing our family on the Roche board as Vice Chair.
Roche has recently made significant progress in expressing its environmental and societal ambitions. The company aims to halve its ecological footprint by 2030, and address diseases with the highest societal burden. It has also recently inaugurated its new headquarters, one of the most sustainable in the world, and entrenched its sustainability management and governance through the appointment of a chief sustainability officer, and a board committee on ESG.
Innergia Innergia is an energy startup that develops locally owned and operated green energy installations in towns across Switzerland. Its business model represents much of what the “new nature of business” stands for: it has a cooperative model, where towns and their people own the energy they produce; it promotes local production and employment, creating broad-based prosperity; and its energy comes exclusively from renewable sources. I support this project since 2022.
Systemiq Systemiq is a “systems change company”, that aims to bring speed and scale to transforming five systems that shape how we live and work: energy, nature and food, materials, urban areas, and finance. Systemiq advises and invests in companies, helps shift large-scale capital towards investing in natural capital, and helps bring nature-based innovations to market.
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Tour du Valat The Tour du Valat is a research institute for the conservation of Mediterranean wetlands and the species that inhabit them. The organization was founded by my father, Luc Hoffmann, in 1954. It aims to provide concrete responses for key issues facing wetlands by generating knowledge and sharing it with natural site managers and scientists, influencing the effective management of these environments and informing public policies. I grew up next to the Tour du Valat research center in the Camargue, and continue to support its work today.
Peace Parks Foundation The Peace Parks Foundation was created in 1997 to facilitate the establishment of peace parks, or transfrontier conservation areas (TFCAs), in Southern Africa. Today, the peace parks incorporate over half of the declared conservation estate in the region, which, at over a million square kilometres, rival the combined landmass of France and Spain. I support the Foundation since 2008.
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InTent InTent is a non-profit platform that accelerates sustainable solutions by building bridges and connecting people. I co-founded InTent with my wife Rosalie. InTent’s projects include a Impact Internship Program, which supports startups that have the goal of driving sustainable actions and scaling them up; the Innovate 4 Nature program, a marketplace for scouting and accelerating 100+ Nature-based Solutions that reverse ecosystem degradation; and the Swiss Boards for Agenda 2030, which helps board members in making credible corporate commitments on the SDGs.
World Economic Forum The World Economic Forum is an international institution that promotes public-private cooperation. It provides a platform for global stakeholders to establish trust and build initiatives for cooperation and progress. As member of the Board of Trustees, I help guide the organization’s governance. I have a particular interest in the Forum’s Centre for Nature and Climate, which aims to protect, restore and regenerate global commons.
Capitals Coalition The Capitals Coalition is an organization that aims to redefine value to transform decision making. By 2030 it wants the majority of businesses, financial institutions and governments to include the value of natural capital, social capital and human capital in their decision-making to deliver a fairer, just and more sustainable world. To achieve that goal, it develops capital protocols, principles, and templates that organizations can use.
Massellaz SA (“Massellaz” or “we”) is committed to protect your personal data according to the Swiss Federal Act on Data Protection (FADP) and, where applicable, the European General Data Protection Regulation (GDPR). This Privacy Notice explains how we collect, process, store, and protect your personal data when you visit our website or interact with us. It also outlines your rights regarding your personal data.
1. Data Controller
Massellaz SA, Place du Casino 4, 1110 Morges, Switzerland is responsible for processing your personal data according to this Privacy Notice. You can contact us at:
Address: Place du Casino 4, 1110 Morges, Switzerland
Commercial Register Number: CH-270.3.012.378-6
Please note, that we may request additional details and personal data for the purpose of authenticating you; engage or consult with other parties in order to investigate and resolve the issue; and/or keep records of your request and any resolution of the issue.
2. Collection and Processing of Personal Data
We collect and process personal data only when necessary and in accordance with applicable laws. The types of data we may collect include:
1. Data You Provide
We collect personal data when you voluntarily provide it, such as through:
Contact Forms: When you submit inquiries via our website’s contact forms, we may collect your name, email address, phone number, and any other information you provide. This data is used solely to respond to your request and is deleted after the purpose is fulfilled, unless further retention is required or permitted by law (e.g., for contractual or legal obligations).
Other Interactions: If you contact us directly via email or phone, we may process the personal data you provide to address your request.
2. Automatically Collected Data
When you visit our website, certain technical data is automatically collected:
Server Log Files: Our web hosting provider, WordPress.com (operated by Automattic Inc.), logs technical data such as your IP address, browser type, operating system, access time, and referrer URL. This data is necessary for technical purposes to ensure the website’s functionality, security, and stability.
Cookies: Our website uses session cookies, which are small text files stored temporarily on your device and deleted at the end of your browser session. These cookies are essential for website functionality (e.g., maintaining session integrity or preventing cross-site request forgery). You can configure your browser to block or delete cookies, though this may affect website functionality.
3. Purposes of Processing
We process personal data primarily to respond to your inquiries and communicating with you and/or to fulfil our contractual obligations. Furthermore, we may process your personal data to comply with applicable laws and regulations.
We may also base the processing of your personal data based on your consent, whereby you can revoke this consent at any time.
4. Data Storage and Transfers
1. Storage Location
Your personal data is primarily stored in Switzerland and the European Union. However, we may also transfer your personal data to recipients in countries outside of Switzerland or the European Union (worldwide). However, personal data may be also transferred to countries outside these jurisdictions (worldwide) and without an adequate level of data protection. In these cases, we ensure that personal data is only transferred on the basis of the revised European Commission’s standard contractual clauses including the Swiss specifications as required by the Swiss data protection supervisory authority, other transfer mechanisms, or legal exceptions (e.g. necessity for contract performance, defense of legal claims).
WordPress Hosting
Our website is hosted on WordPress.com, operated by Automattic Inc. Your data may be stored in WordPress’s databases or applications, which are secured with industry-standard measures. For details on WordPress’s data processing, refer to Automattic’s Privacy Policy at https://automattic.com/privacy/.
5. Data Sharing
We do not share your personal data with third parties except:
With Service Providers: We may engage trusted service providers (e.g., WordPress.com, Microsoft) to process data on our behalf.
Legal Requirements: If required by law or to protect our rights, we may disclose personal data to authorities or other parties. No personal data is sold or shared for marketing purposes.
6. Cookie Usage
Cookies are text files that are downloaded to your computer or mobile device when you visit a website
Our website uses only essential session cookies to ensure proper functionality of our website and to analyse and improve the website experience.
You may set and manage your cookie preferences at any time through the pop-up window that appears when you visit our website.
7. Your Rights
Where we process personal data, you have the following rights:
The right to obtain information about what personal data we store about you and how we process it;
The right to receive or transfer a copy of your personal data in a common format;
The right to have your personal data corrected;
The right to have your personal data deleted;
The right to object to the processing of your personal data;
The right to lodge a complaint with the relevant data protection supervisory authority if you think that any of your rights have been infringed by us.
To exercise your rights, please contact us using the contact details provided in section 1.
8. Data Security
We have implemented technical and organizational measures to protect your personal data, including:
Encryption of data in transit (e.g., HTTPS for website communication);
Secure storage on WordPress.com servers with firewalls and access controls;
Regular security assessments to prevent unauthorized access.
9. Changes to This Privacy Notice
We may update this Privacy Notice to reflect legal or operational changes. Updates will be posted on our website and significant changes will be communicated as required by law.
Last Updated: October 6, 2025
IMPORTANT INFORMATION
Massellaz SA is currently the target of impersonation attempts by individuals and entities falsely claiming to represent the company and/or its beneficial owners.
Please be advised:
Massellaz SA does not engage in investment activities.
An individual allegedly called “Robert Hoffmann” is not affiliated with the Hoffmann family.
Emails/messages pretending to come from a lawyer in Luxembourg (“R.B.”) as a representative of Massellaz SA are fake and a scam attempt.
We strongly recommend verifying any communication claiming to represent Massellaz SA and/or its beneficial owners.
➤ For questions or to report suspicious activity, please contact us directly.
